Web Design & Development

Web design requires the right balance of sound marketing strategy, compelling graphic design, and easy-to-use content management tools. Web Solutions develops each website with an understanding of how to motivate the visitor, using your organization's marketing goals as the catalyst for action.

  • Award-winning website design
  • SEO-friendly CMS platform
  • Custom web applications
  • Dependable customer service & support
  • Secure data center & reliable hosting

From concepting through design and content integration, every website is built with a focus on driving the user experience for the benefit of our clients.

CONTENT MANAGEMENT SYSTEM

BSC Platform provides the technical foundation for every site we build. Our content management system allows you to maintain, edit and grow your website without any knowledge of computer programming. If you've ever used word processing software, you can engage your website. It's that simple.

With BSC Platform, you can take control of the evolution of your web presence, ensuring that the growth of your business is built on a solid foundation.

CMS Modules & Apps

Websites have quickly evolved beyond the basic brochure-style presence of the past. Today, they are tools that allow you to develop and strengthen relationships with your clients and add functionality to enhance and simplify your business objectives. To do this, we've developed an array of web applications that quickly and easily integrate with BSC Content Management System (CMS) and maximize your growth opportunities.

Web Applications

Technology is not one-size-fits-all. Our ability to develop, adapt and fully integrate technology around a client's unique goals is what sets us apart. Our online solutions provide the ease of use to hit the ground running and the flexibility to evolve and stay ahead of the competition.

  • Content management systems & Apps
  • Custom website programming
  • Mobile websites and applications
  • Intranet & extranet systems
  • E-commerce & product catalogs

Custom Web Applications that Power Business

When an off-the-shelf product doesn't meet your needs, let BSC create a custom web-based software application that can automate processes and merge databases, while still being easy to use. The benefits to web-based applications include:

  • Automate your processes and collect information through a single application
  • No required licensing or software installation for multiple computers/users
  • Ability to develop custom reports, mail merges and communications using real-time data
  • Integrate tools seamlessly with other online applications and / or legacy databases
  • Assure ease of use through intuitive interface design

As web-based applications become a must-have for business, Web Solutions continues to provide unique platforms that meld your objectives and goals with strategic planning and programming that result in an indispensable tool for powering your business.

ASP.net Framework

  • Microsoft Windows 2003 and 2008 servers
  • Microsoft SQL database technology
  • Email hosting via Imail server software by Ipswitch
  • Barracuda spam filtering
  • Daily site backups & 15 minute incremental backups of databases
  • Detailed website usage statistics packages

Internet marketing has often mistakenly been pitched as a stand-alone service that can independently produce results. At BSC we believe that Internet marketing and search engine optimization must be an integral part of the building and ongoing maintenance of a website. We develop a comprehensive approach to marketing your website that involves strategy, graphic design, SEO-friendly content management systems, copy writing and sound analytics and reporting tools.

  • Search engine optimization
  • Pay-per-click advertising
  • Reporting & analytics
  • Email marketing
  • Social media integration

Collaborate with a full team of marketing consultants who share your passion for producing Internet marketing results for your organization.

Search Engine Optimization (SEO)

With over a decade of experience in search engine optimization (SEO), Web Solutions has become a leading SEO company in Connecticut. Our search engine optimization specialists have developed a broad range of strategic Internet marketing services that generate results.

Search Engine Optimization (SEO) Services

  • Analysis of your organization and target markets
  • Competitive research & analysis
  • Strategic planning and goal setting
  • Keyword research and selection
  • Title and meta implementation
  • Site content and architecture recommendations
  • Website usability analysis and recommendations
  • Link research and placement (including websites, blogs and newsletters)
  • Submission to industry specific directories
  • Establishing social media presence
  • Manage paid link opportunities
  • PR development, distribution and measurement
  • Case studies and white paper writing and editing
  • Video and podcast development and promotion
  • Blog creation, distribution and measurement
  • Ranking analysis and website traffic measurement

BSC can help you understand the potential that exists in your market, gain exposure with the desired demographics, and maximize your investment in your website.

Email Marketing

The most effective way to turn one-time clients into repeat visitors is through the use of email marketing. Any organization can benefit from connecting with both existing and prospective customers through this cost-conscious marketing tool. Web Solutions can implement your email campaign to include:

  • Tactical definition of target audience(s) and frequency of distribution
  • Creation of distribution schedule and email themes
  • Custom HTML email template design
  • Development of email content and "tie-in" content within the site
  • Tracking and analyzing open and click-through rates
  • Management of email lists, opt-outs and residual sign-ups
  • Residual modifications to campaign strategies and site tie-ins

There has never been a better time to contact BSC to discuss how a tactical email marketing campaign can provide you with a meaningful client communications platform.